Sales, Marketing & Customer Services - CRM


What drives great organizations? CORBAN is committed to uncovering the key ingredients to help our clients become high-performance businesses. We offer a compelling set of practical insights for organizations that aspire to high performance.


CORBAN Consulting Services for Sales, Marketing and Customer Services (CRM) helps companies acquire, develop and retain more profitable customer relationships through our broad range of capabilities that address every aspect of the customer experience. We help our clients accelerate growth, improve sales productivity and reduce customer-care costs to increase the value of their customer relationships and enhance the economic value of their brands.


As customer segments evolve, tastes change and demands increase, high performance organizations recognize the need to move beyond incremental change and pursue ways to integrate new service models that appeal to a more varied consumer base, target the right sets of customers and use technology to produce value-based service experiences. CORBAN’s Customer Service Innovation services help organizations to deliver satisfying and profitable customer experiences that foster customer loyalty, support growth, and enable high performance.


Faced with continued pressure to capture greater revenue from existing customers, penetrate new and emerging markets, and maintain profit margins in a challenging economy, many leading organizations look to transform the performance of their sales teams. CORBAN’s Sales Innivation services enable sales executives to improve sales performance by realigning their strategic resources, harnessing sales talent, and optimizing sales operations.


Intense price competition for materials and services, more sophisticated customers and less predictability all require a new approach to sustained profitability. CORBAN offers a suite of road-tested Pricing and Profit Optimization services that can help clients optimize profitability by building, implementing, and sustaining advanced capabilities in four areas: pricing strategy, analytics, price-setting, and execution.



To hear in more detail how we add value to your business, contact a CORBAN consultant at